Multiplying your revenue when other, high-quality trainers deliver your material is many thought leaders’ dream. How hard can it be? They watch you present, you give them your slides, charge them a licensing fee, and the money rolls in. Right?
Not so fast. You have to work out lots of details, not the least of which is figuring out if you have licensable intellectual property. If you do, determining how to protect it is the first hurdle. Then you need to work on how to properly train trainers to ensure they can deliver your work accurately. Plus, you need to keep them abreast of refinements you make.
Candace has spent the last 12 years figuring out the process. She has learned a lot and shares her advice based on the mistakes and successes. She now attributes 62% of her revenue from licensing her IP to other trainers, both internal and colleagues.
In this session, you will learn:
