Should you consider becoming a licensee or licensor? What are the advantages and disadvantages of both? What are upfront costs for either role? What if you want out of the agreement or the other party doesn’t deliver what they promised?
Jim has used both to build his business in good and bad economic times. In this business-building session, he shares his experience on how to use one or both business strategies to rapidly expand both your business and your income.
As a potential licensee, you will learn:
As a potential licensor, you will learn:
