Think beyond the traditional sponsor model where a company pays your fee and expenses to speak to a group. These take a long time to secure. Think instead of smaller vendors — those who can say “yes” quickly and are willing to invest to be introduced to your audience. You can get dozens of these people to pay you and they will continue to pony up for multiple engagements — if you do it right.
You can entice mini-sponsors for self-sponsored public seminars, other-sponsored seminars (e.g., Chambers of Commerce, associations, charity functions), and even teleseminars/webinars. It takes some initial ferreting to find the right match of mini-sponsor to your target audience, but once they see the results, they’ll want to be part of every event. In fact, you can even earn money by getting mini-sponsors to others’ events where you may or may not be speaking.
You will learn:
