As a content creator (speaker, trainer, author) your most valuable asset — aside from people — is your intellectual property. How do you protect your IP? For example, can you protect a book or speech title, and if so, how? What if someone else uses your titles?
What about using other people’s IP? What constitutes fair use? How would you get permission to use a photo of a celebrity or section from someone’s book? What about if you want to use someone’s model in your talk, article or book? Can you put clients’ logos on your website or slides?
You will learn to: